- Build out multi-channel prospect lists in focused niche categories and manage pipeline development of prospects for brand and performance advertising for media companies, online and mobile publishers, app developers, ad networks, ad exchanges and data providers for all media.
- Train sales team in best practices to gain results for prospecting, setting meetings, online and in-person presentations, how to develop and manage an RFP pipeline.
- Training to close deals for brands, agencies, small businesses and retailers.
- Review sales tools, CRMs, LinkedIn, email, phone and other sources to find leads and implement sales automation technology.
Monetization & Product Roadmap Strategy
- Develop and implement monetization strategies and product development roadmap.
- Review, recommend and oversee the integration of technology and AdTech with partners for content, data technology, APIs, SDKs and postbacks.
Media-Buying Service: Programmatic & Traditional
Skillfully manage programmatic and big data for mobile, desktop and video advertising placements and postbacks integration for all pricing standard models (CPM, CPC, CPA, CPI) for agencies, apps, brands and 501(c)(3) nonprofits.